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MEET YOUR COACH

CASSANDRA'S STORY

 

Since the age of 3, I've been skating from one life lesson to the next. Growing up playing competitive hockey, I ended up studying Kinesiology at Western University, followed by a degree in Sports Business Management. This lead me to a career in professional sport, selling sponsorships in the Global Partnerships department with MLSE (Maple Leafs Sports & Entertainment). Unfulfilled in the 9-5 grind, I started my own business at 19 years old, as a Makeup Artist after studying with the Canadian Beauty College. After blossoming into an artist, I transformed from a simple artist to a savvy entrepreneur, using my marketing background and over 20 certifications in the beauty industry, to turn CB Beauty into a 7 figure business today. 

 

Now, my purpose is to empower others to turn their passion into profits, and experience true fulfillment in a being their OWN definition of successful as entrepreneurs.

CASSANDRA'S STORY

 

Since the age of 3, I've been skating from one life lesson to the next. Growing up playing competitive hockey, I ended up studying Kinesiology at Western University, followed by a degree in Sports Business Management. This lead me to a career in professional sport, selling sponsorships in the Global Partnerships department with MLSE (Maple Leafs Sports & Entertainment). Unfulfilled in the 9-5 grind, I started my own business at 19 years old, as a Makeup Artist after studying with the Canadian Beauty College. After blossoming into an artist, I transformed from a simple artist to a savvy entrepreneur, using my marketing background and over 20 certifications in the beauty industry, to turn CB Beauty into a 7 figure business today. 

Now, my purpose is to empower others to turn their passion into profits, and experience true fulfillment in a being their OWN definition of successful as entrepreneurs.

STARTED CB BEAUTY AT 19

 

It's not all glitz & glam when you run your own studio. Starting from a bedroom in a small townhouse, to a 2000 sq ft studio has been nothing short of an adventure. Scaling to a team of 8, and a bridal team of 8 has it's advantages and disadvantages. We all strive for more FREE time and that passive form of income, so Cashelle Couture was born in 2019, our e-commerce line of lash & beauty products. As a business owner for 13 years now, I've learned the good, the bad and the ugly of being an entrepreneur. Although my businesses are in beauty, many of my clients are in other industries (media, fitness, photography, sales) as my business and marketing skills are transferable.

ATHLETE TURNED ENTREPRENEUR

 

Being an athlete has taught me resiliency, determination, discipline, teamwork and perseverance. It's taught me healthy competition, and control. From hockey to baseball, football to volleyball, snowboarding to water sports, I'm often referred to as a tom boy in heels. 

 

This relationship with sports is the driving force behind starting the Buckets & Gloves Podcast, where my co-host and I empower others to live their lives like CHAMPIONS! Check it out on the Podcast page.

CASSANDRA'S SPECIALTIES

Every successful business, starts with a healthy mindset. Working with me is not a walk in the park. I will push you, I will challenge you, and I will hold you accountable. I develop warriors, and work through your fears and mind blocks to help you become the best version of yourself, so your business can flourish.

People do not buy WHAT you're selling, they buy WHY you are selling it. Part of my expertise is identifying and building your story. What the core values are behind your brand, and telling that story with authenticity. Emotionally your consumers want it, but logically they need it. Let's show them WHY.

From social media, to sponsorships, collaborations to e-mail marketing, this is my forte. This is where my creative juices get flowing, and I really thrive bringing out what makes YOUR business stand out from the crowd, and position uniquely in your marketplace.

From social media, to sponsorships, collaborations to e-mail marketing, this is my forte. This is where my creative juices get flowing, and I really thrive bringing out what makes YOUR business stand out from the crowd, and position uniquely in your marketplace.

When it becomes about serving and not selling, the process becomes natural. I've grown a business from 0-over 5000 clients, with an authentic approach to building relationships, and learning how to nurture those relationships through the sales process with ease.

Want to scale your business? You need SYSTEMS. No more wasting precious time on tedious tasks that a computer can do for us while we focus on other avenues of our business, or what about that thing called a personal life? I am a systems girl, and will help set up the right systems for your business to give you back time, and help scale your business with ease.

LET'S WORK TOGETHER!